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The Economic Times
Dentsu looks to step up India play with tech, AI acquisitions
Japanese advertising giant Dentsu views India as crucial for its revenue potential and contributions to technology and innovation. The company is considering acquisitions in AI and tech sectors to support its growth strategy. Dentsu aims to leverage India's tech and creative talent, employing around 10,000 people in the country.
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Sun, Sep 8, 2024
Business Line
Technology, not wage advantage, is the way to India’s prosperity: Chairman, Ramco Group
Speaking at the 38th Convocation Day at the SASTRA Deemed University today, Raja said that creative collaboration is was necessary for India to stay relevant.(India to) stay relevant
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Sat, Aug 31, 2024
The Economic Times
Excel Entertainment, Trigger Happy Studios ink multi-film deal
With over two decades of success and experience in the Indian entertainment industry and leveraging Hakuhodo’s global creative prowess and distribution network, Trigger Happy Studios is now focused on producing and distributing feature films and international co-productions that push the boundaries of storytelling.
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Thu, Aug 22, 2024
Business Standard
I believe in creative destruction: Ola founder on new motorbike prices
Aggarwal said that people should already know how he is going to price the products and expressed confusion over why people are surprised
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Tue, Aug 20, 2024
Business Standard
Creativity that breaks clutter drives sales, brand equity: Kantar report
Talking about trends that emerged during testing of over 1,400 Indian ads for the 4th edition of Kantar's Creative Effectiveness Awards, Mohanty said that hyper-regionalisation is now gaining steam
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Thu, Jul 4, 2024
The Economic Times
Creative credits controversy erupts over Jindal Steel & Power's Cannes Lions winning campaign
A campaign by Jindal Steel & Power, titled 'The Steel of India,' won a silver and a bronze at the Cannes Lions International Festival of Creativity on June 18, sparking a controversy over creative credits. Wieden+Kennedy India claimed that they were unfairly excluded from credits despite their involvement in the campaign's creative ideation. The dispute began when W+K India approached the Delhi High Court in March 2024, alleging that JSP's campaign closely resembled their original concept presented to the company.
