Tariff hikes may slow migration of feature phone users to smartphones: Experts
Recent steep tariff hikes by major Indian telecom companies are set to bolster the base of 4G feature phone users, shielding them from significant cost increases compared to smartphone users. This move is expected to slow down the migration to 5G smartphones. Industry experts suggest that while data consumption among 5G users remains strong, the tariff adjustments may lead smartphone brands to offer bundled data deals to spur sales. Overall, the impact on consumer behavior post-hike is anticipated to be moderated by entrenched data usage patterns.