Vodafone Idea's next target are these 33 million users
Vodafone Idea wants to upsell 4G services to a cohort of over 83 million users that are still on 2G or 3G. This would help the struggling operator increase average revenue per user without tariff hikes. Meanwhile, competitors Reliance Jio and Airtel are targetting higher-value customers and hoping for space to increase tariffs.
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